About Us
Esther Crawford is a mom to a toddler and the editor behind She Posts – the first news site for the mom blogging space.
After video blogging her 70lb weight loss journey with Weight Watchers in 2006 she became an online spokeswoman and content creator for the company. In 2007 she was chosen as an official video blogger for YouTube’s community and attended the CNN/YouTube presidential debates, which led to a series of political commentary pieces on FOX News. In 2009 she co-directed the social media and blogger outreach initiatives for Kmart’s design related webisodes, which included coordinating primary research, targeted paid placements, in-person events, and helping the company think through new policies and procedures for online interaction.
She has been featured on AdWeek, CNET, AOL, and FOX News. She holds a MA in International Relations, loves to traveling off the beaten path, and blogs on her personal site FaintStarLite.com about parenting, adoption, health and fitness.
CONNECT: Web | Twitter | Facebook
Jennifer James is a mom of two and the founder of the Mom Bloggers Club, one of the largest social networks for mom bloggers at over 10,000 registered members. She is also the founder of other niche social networks for moms from gamer moms to moms who vlog.
The Mom Bloggers Club has been featured on AOL, CNN.com, BrandWeek, NPR, and was included in Nielsen Online’s Spring 2009 Power Moms 50 List. Jennifer consistently implements successful digital campaigns bringing together Mom Bloggers Club members and leading brands.
Jennifer has been creating niche sites for moms since 2003, started blogging in 2004, and entered the world of social networking in 2007. In addition to blogging at JJamesOnline.com and running the Mom Bloggers Club, Jennifer also serves as a new media strategist for individuals, small companies, and large brands.
